Yves Saint Laurent introduces a new lipstick collection to its range of cosmetics: Rouge Volupte Shine.
What it is:An innovative and comforting lipstick enhanced with fruit extracts rich in vitamins and antioxidants that leave lips visibly softer and smoother with up to eight hours of hydration.
What it does:
Succumb to a unique sensorial experience with dazzling color, extreme comfort, and luminous shine. The luscious, hydrating texture glides on your lips leaving a lightweight aqua shine effect, while Back Injection Technology offers extreme comfort and pleasure upon application. This innovative lipstick is formulated to protect lips from free radicals and seal in moisture for up to eight hours of hydration.
What else you need to know:
Antioxidants in natural extracts of pomegranate and rosemary reduce the look of fine lines, while candellila resin forms a thin, protective layer to help lock in moisture and magnify color and shine. Mineral pigments provide bright, vibrant color and a melting formula (instead of a solid stick) enabling smoother glide-on application and an ultrafine lightweight film on lips. Hyaluronic acid spheres hydrate and soften lips to help seal in moisture for up to eight hours of hydration.
Interview with a master of color: Lloyd Simmonds
For Rouge Volupté Shine,
Lloyd Simmonds, creative director make-up Yves Saint Laurent Beauté, invented 19 extremely seductive YSL lipstick shades. Read here his interview.
Tell us about this new Rouge Volupté Shine.
“Rouge Volupté Shine
is a new way to wear and play with color. Incredibly light on the lips, with more transparent coverage,
its formula contains
a dose of color infused
into the creamy, balm-like,
ultra glossy texture.”
You liberate women
who are intimidated
by vibrant colors!
“It’s tough to be daring enough to wear dark purple, electric plum or flamboyant fuchsia. The subtlety of Rouge Volupté Shine allows
women to be newly
comfortable in dark or forthright shades such
as reds, purples and browns. On the lips, they remain chic, natural and incredibly fresh.”
How did you
come up with these
19 new shades?
“I wanted to create
irresistible, highly expressive shades that work for all skin tones, from fair to dark,
and that allow all kinds of desires. First I created the core colors of the collection:
beiges, pinks and corals. Then I explored the stronger,
bolder ones: N° 19 Fuchsia In Rage, N° 3 Violet Incognito
and N° 4 Rouge In Danger, for the pleasure of going out on a limb.”
What’s your favorite color?
“Personally, I prefer
the darker shades like the
N° 3 Violet Incognito.
It’s very rock, high drama, terribly YSL, and yet it’s still subtle on the lips.”
Source: Press Release