Last night at the flagship store of H&M music and fashion celebrated the launch of the collection Martin Margiela with H&M in Athens.
Highlight of the evening was a unique appearance of Tamta, a musical show designed exclusively for this event. Giannis Koutsautakis did the coordination of the show and art direction was in hands of Andreas Ioannidis.
Dance performances were by the well known choreographer Jenninings Chali with Victoria Taylor and Devon Evans, while the DJ Mary Papidaki arranged that the party lasted late into the evening.
Among the guests were Apostolis Totsikas, Nadia Boule, Kostas Martakis, Eleni Foureira, Ada Livitsanou, Stamatina Tsimtsili and the bandmembers of Vegas, all dressed up in clothes of the collection Maison Martin Margiela with H & M.
The collection will be available from November 15 in around 230 stores worldwide. In Athens, the collection will be at Ermou 54 and Plato 5 in Chalandri and in Thessaloniki at Tsimiski 40.
"We are delighted to present today the collection Maison Martin Margiela with H & M in Athens. The current party offered us a very exciting evening full of surprises. The Maison Martin Margiela believes the presentation of his work outside the usual boxes, and today we tried to move in the spirit of the house. " said Mr. Ralf Wein, Country Manager for H & M in Greece.
"I love that H & M dares working with great designers who have made history in fashion and makes them accessible to a wider audience! Today, we wanted to offer a spectacle in perfect harmony with the collection of Maison Martin Margiela with H & M and I think people have experienced that. "said Tamta commenting last night.
The collaboration between H & M and the house Maison Martin Margiela presents a reissue exceptional clothing and accessories Maison Martin Margiela for women and men. Each piece carries a special label indicating the season from which a period of 23 years from the foundation of the house. The most representative pieces from the archives of the Maison.
Photos courtesy of H&M