|Elsa Schiaparelli photographed by Man Ray|
1. Since most women do not know themselves they should try to do so.
2. A woman who buys an expensive dress and changes it, often with disastrous result, is extravagant and foolish.
3. Most women (and men) are color-blind. They should ask for suggestions.
4. Remember-twenty percent of women have inferiority complexes. Seventy percent have illusions.
5. Ninety percent are afraid of being conspicuous, and of what people will say. So they buy a gray suit. They should dare to be different.
6. Women should listen and ask for competent criticism and advice.
7. They should choose their clothes alone or in the company of a man.
8. They should never shop with another woman, who sometimes consciously or unconsciously, is apt to be jealous.
9. She should buy little and only of the best or cheapest.
10. Never fit a dress to the body, but train the body to fit the dress.
11. A woman should buy mostly in one place where she is known and respected, and not rush around trying every new fad.
12. And she should pay her bills.
Source: Shocking! The Art and Fashion of Elsa Schiparelli. Philadelphia Museum of Art, 2003