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Friday, October 24, 2014

The designers @ AXDW - day 1

Today the 16th Athens Xclusive Designers Week by Coca-Cola light kicks off at the Ethniki Asfalistiki Conference Centre in Athens.
Thirty-two eminent and young Greek designers participate at the largest fashion event in Athens from 24 to 27 October.

Vassilis Zoulias, characterized by the elegance of his creations will open the 16th AXDW, he will present the Resort 2015 Collection, inspired by Miss Hellas and Top Model of the '60s, ΥΑΚΙΝΘΗ (Yakinthi). With jewellery designed by Pericles Kondylatos.

Followed by Rita Pateroni, the fashion house characterize timeless fashion in Europe, Asia and America. The designers of the brand, Rita and her daughter Liana, design thaute couture garments, and wedding gowns, that are distinguished for the quality, aesthetics and timelessness.
Rita Pateroni fashion house is based in Athens Greece.

Couture, bridal and pret a porter lines that stand out for a personal sense of style and original materials will be presented by fashion house Kathy Heyndels. The head of the house, Yiannis Togo, presents the new collection.

Two upcoming and talented designers Lila Nova and Loukia Kyriakou, both winners of the Best New Designers Awards, the competition of AXDW will present their unique creations.

Apostolos Mitropoulos Underground will close the first day of the fashion week.
Mitropoulos always features particular details, dynamic sexy touches and his designs have a strong, unique character.

Monday, October 20, 2014

Fashion Design Project @ AXDW

During the 16th Athens Xclusive Designers Week, from the 24th of October until the 27th of October, upcoming talents will have the opportunity to make a creation at the fashion design project.

Always wanted to be a fashion designer?
Don't hesitate to take part in the popular fashion design competition at the 16th Athens Xclusive Designers Week by Coca-Cola light that gives the chance to a talented designer to make their professional debut by participating in the New Designers Awards at the next event.

During the four day event, 10 contestants per hour will have to complete a design garment that represents their style in the time span of 60 minutes. A specially designed area, with all the necessary materials needed to create a drawing, design desk, pencils, rubbers etc will be formed exclusively for the new contestants!

In the competition anybody over the age of 18 can take part in it, irrelevantly of their studies and profession. People interested can apply for a spot through the official website of the event and afterwards they will be notified by AXDW by Coca-Cola light for the particular time and day where they will be able to take part in the competition. As well, if there is availability, people can register on the spot to take place in the design project during the fashion week.

The designs that will be created during the four day event will be gathered and will be posted on a special application on the facebook page of AXDW, where they will be voted by the audience for one month!
The creator of the design with the most votes will win a place in the New Designers Awards at the next AXDW.

Six simple steps to participate:

  1. Enter axdw.gr
  2. Press the tab Fashion Design Project
  3. Fill in your details
  4. You receive in your e-mail by AXDW the day and time of your participation
  5. You come to the Megaro Ethnikis Asphalistikis with your identification, the time and day given to you. 

You give your best self and claim a place in the New Designers Awards for the next season!

Friday, October 17, 2014

Alexander Wang x H&M Collection debuts on the runway in New York

Yesterday night, the Armory on the Hudson in New York City was transformed from an indoor track and field stadium to a fashion arena for the global launch of the Alexander Wang x H&M collection. Jessica Chastain, Mary J. Blige and Dakota Fanning were among the guests who saw the performance-wear inspired collection presented on the futuristic racetrack runway.

DJ Jesse Marco took over straight after the show, as the catwalk turned into a dance floor. Later, hip hop artist Sharaya J opened for a surprise set by Missy Elliott. Missy sang some of her biggest hits including “Get Ya Freak On” and “Work it”. DJ and producer Diplo kept the party going into the night.

The event was full-on energy from the beginning, with free runners using the show’s set for a parkour performance to kick off the show. They were celebrated by an audience waving foam boxing gloves and wearing athletic tanks for Team Wang and Team H&M. The global H&M audience was invited to participate through a live stream hosted on hm.com and alexanderwang.com.

In addition to the crowd of celebrities and fashion industry press, fans of both brands attended. They had won invites to the launch event through a golden ticket initiative via vending machines, held in selected H&M stores around New York.

“Tonight’s event for the launch of Alexander Wang x H&M was about high energy and a full experience that goes beyond fashion; from the attitude and speed of the show, to the pop-up store in a locker-room setting, and the performances by Missy Elliott and Sharaya J at the after party,” says Alexander Wang. “I wanted for everyone to be able to just let go and have fun and hopefully we achieved that tonight.”

“Tonight’s celebration truly reflected the theme of the Alexander Wang x H&M collection. It was like being at the ultimate meeting between fashion and sport, and it was perfect to launch it here in New York,” says Margareta van den Bosch, H&M’s Creative Advisor.

“The collection is hot. It’s fly, it’s edgy, it’s everything. I love it,” says Mary J. Blige
Jessica Chastain
“I love Alexander. I love how he takes street clothes and turns them into fashion. It’s great how H&M’s collaborations make designer fashion on a scale that people can afford,” says Jessica Chastain.

Dakota Fanning

Kate Mara

The collection will be available in 250 H&M stores worldwide, and online starting November 6, 2014.

Shupette for shu uemura x karl lagerfeld

Shu Uemura x Karl Lagerfeld introduces the new make up line, Shupette.

Shupette is a character created by the beauty brand Shu Uemura, inspired by Choupette Lagerfeld, the famous furry beauty known also as Mademoiselle C.

Karl Lagerfeld created sketches for the make up line Shu Uemura.

"It may sound pretentious but believe me, everyone falls in love with me or is, at the very least, attracted to my beauty and my charm." Choupette stated...

the make up line, including furry eyelashes...


Thursday, October 16, 2014

Alexander Wang for H&M

Just saw the collection of Alexander Wang for H&M, the items are the 6th of November available at the H&M stores and online.
My favorites are:

Lindsey Wixson by Mario Testino for Vogue

Mario Testino captured Lindsey Wixson for the beauty cover of the November 2014 issue of Vogue Japan. Make up by James Kaliardos.

Adriana Lima by Inez & Vinoodh for W

Inez van Lamsweerde and Vinoodh Matadin captured Adriana Lima for the Fashion & Fun October 2014 issue of W Korea.