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Monday, March 23, 2015

The Man Who Shot Beautiful Women - Erwin Blumenfeld

Erwin Blumenfeld (1897-1969) was a photographer who captured most of Vogue covers during the forties and fifties. No other photographer did so many covers for one fashion magazine.

The Doe Eye (1950), featuring Jean Patchett

The documentary Erwin Blumenfeld: The Man Who Shot Beautiful Women was an inspiration to see, with many famous photographs from the archives of Blumenfeld, not only his fashion photos but also his artistic ones.
The documentary discusses his life and career. It shows that he couldn't support his life with photography. But when he passed the age of forty and moved to New York his career took off.


In the beginning of the 50s he was the highest paid photographer in the world. Working for Vogue, Harper's Bazaar, Cosmopolitan, Life and more.
Movie stars, models, singers; everyone wanted to pose for him. He made portraits of Marlene Dietrich, Bette Davis, Grace Kelly and a young Audrey Hepburn. His innovative style made a great impression.





Blumenfeld was one of the most innovative and influential photographers of the 20th century. His early black-and-white nudes are widely considered to be among his best work, although it is his colour fashion photography, which combined his technical expertise in the darkroom (where he experimented with solarisation, multiple images and combining positive and negative images) with an innate sense of style and artistry, that made him rich and famous.
He was innovating right up until the 1960s, making films to be used as beauty advertising: an idea that was ahead of its time.

Fashion Photographer Sølve Sundsbø: "He changed the rules of photography."
The obsession for women Blumenfeld was no secret. For example, he once said, "I can never love one woman. I love women." With result that his private life was a lot less successful than his career.

When Blumenfeld in 1969 dies in Rome, his many muses and mistresses claimed part of his inheritance and that was the reason that his work is never exhibited as a whole.
Only now Blumenfelds grandchildren matter, his granddaughter Nadia has taken it over and the world can see his work again. And the documentary has been made by Blumenfeld's grandson Remy Blumenfeld.

A glimpse of his work
Blumenfeld always tried to introduce and revise techniques he had developed through his experience. In this portrait of model Dovima, he relies on his masterly control of lighting. The photograph was taken through a rippled glass pane. The bubbles in the glass appear as small dots on the photograph.

Lisa Fonssagrives on the Eiffel Tower, 1939, Paris
Red on Red (1954), New York





A self portrait on his book: Eye to I, the Autobiography of a Photographer
It is also incredible to see what Erwin Blumenfeld could do with his photos in the darkroom. He did it all without using Photoshop or another softwareprogram.

For more information visit the website of Erwin Blumenfeld, created by his grandchildren.

Saturday, March 21, 2015

Thursday, March 19, 2015

The designers @ Athens Xclusive Designers Week

The International Fashion Week Athens, Athens Xclusive Designers Week, presents for the 17th time the new fashion trends, from 28 to March 30, 2015, at the Congress Center of Ethniki Asfalistiki in Athens, with the participation of 31 Greek designers and international fashion brands!


The Athens Xclusive Designers Week, the longest institutionalized Greek organization in fashion supports once again the Greek designers to highlight and promote them in Greece and abroad.

Continuously expanding its network of partnerships with international organizations, agencies and fashion bodies and their relations with the media and buyers in Greece and abroad, AXDW strengthens its role as a platform integrated approach of Greek designers.

31 Greek designers and fashion brands participate at the 17th AXDW, presenting the new collections.

Fashion designer Eleni Kyriakou will present her fall-winter 2015-2016 collection inspired by the unexpected archaeological discoveries of Amphipolis. The idea of ​​the collection is based on a woman sphinx, starring two antithetical elements which converge, the monster and goddess, creating a sense of magic.

The international fashion brand Marks & Spencer will present unexpected combinations of textures and patterns, creating a "thoroughly sloppy" elegance.
The denim and deep shades of blue, stripes, the boho sets and floral designs starring in the new collection of the brand.

One of the most famous Greek designers, Makis Tselios, will share with the public the secrets of his new collection, with unique creations and unique luxury.

AXDW welcomes once again the dynamic creations of fashion house Kathy Heyndels combining elegance with luxurious simplicity!

Athina Korda will present her fall-winter 2015-16 collection entitled "ANTITHESIS", the philosophy of which is influenced by absolute geometrical patterns in dark shades and sober lines.

The fashion brand Topshop by Sotris, as the ultimate style setter, flooded with sedition and trendy creations for girls and boys will be at the catwalk of AXDW. Denims, bomber jackets and soft pants in favorite colors starring in youthful and casual style of the brand GAP.

Miltos returns to AXDW with his timeless elegant ensembles feminine lines and aesthetics that inspire romance.
Panos Apergis who participates in AXDW once again, presents creations with a strong ethnic element in subversive plans.
Tassos Mitropoulos, known for his ingenuity and passion for innovation, will present innovative sets of unconventional materials.

One of the winners of AXDW awards, Konstantinos Mitrovgenis will present the new collection of unique polymorphic and eccentric creations, inspired by the mathematical constant "Π".

The second day of 17 AXDW is dedicated to the New Designers Awards, which for eight years highlights and rewards new talent. Twelve young designers will present their F / W 2015-16 collections and will claim three distinctions: Best Designer, Best Trendsetter and Best Catwalk.

The participating upcoming designers are Fotini Baka, Leon by Ilias Wia, 2As by Aris Antoniou, Maison Anna Dorothea, Dimitrios Ordoulidis, Tryfonas Modestou, MK by Marios, Georgia Margariti, Dimale, Chris & Tonia, Euphrosyne Vlassi and Aziina.

The evening will end with the winner of the New Designers Awards of the 16th AXDW, I. Mitakos x F. Erotokritos, during the show also the first collection of brand Prince Erotokritos will be presented.

For the first time at 17th AXDW there is a new platform for Greek designer accessories, They will exhibit their collections for this summer in a specially designed area of ​​Xclusive Summer Elements.
Participating designers are Aelia by Fotini Kostouli, Aelia Greek Sandals, Extreme Living, Fishbone Design, Grecian Chick, It's All Greek On Me, My Scarf.

Once again the visitors can take part at the Fashion Design Project, the open design competition of the event, which provides an opportunity to design.
The winner will be voted by the public via facebook to take part at the next New Designers Awards.

It seems an interesting program for upcoming AXDW, so don't miss it!

Eleni Kyriakou



Friday, March 13, 2015

THE EVOLUTION OF VISIBLE AIR by NIKE

Leading up to the 28th birthday of Air Max on March 26, Nike shares the untold story of a cultural icon, from its cutting-edge construction to its adoption around the world.



In 1987, Nike Air was not a new proposition. Runners were already familiar with the benefits of the cushioning technology, which first appeared in the Nike Tailwind in 1978. But seeing is believing.

Nike Air hit a high when it became more than a feeling. Nike designer Tinker Hatfield set out to make the breakthrough technology visible so runners could better understand its cushioning benefits. He created the Nike Air Max with Visible Air, which gave birth to a franchise that forever altered the course of sneakers.

The story of visible air didn’t begin with Hatfield’s design. Rather, it started when David Forland, Nike’s Director of Cushioning Innovation, joined the team in 1985. In many respects, Forland is the world’s foremost expert in visible air. He’s been focused on pushing the technology into unexplored new territories for the past 30 years.


The first prototype of visible Nike Air technology was born in 1987, and the Nike Air Max 1 became the first shoe to showcase it, see the change in steps above and the evolution results in 2015 in the most flexible Max Air cushioning platform ever .

H&M Studio SS2015 - Launch party in Athens

Wednesday evening at Ermou street 54 in the center of Athens H&M presented the new collection for H&M Studio Spring-Summer 2015, in a unique fashion party.


The event was filled with music and rhythm with a unique concert of My Drunken Haze and dj sets of Laternativ.


The guests had the opportunity to watch live performances with stylistic proposals for Spring 2015, under the artistic direction of Genevieve Majari, Director of Fashion Workshop by Vicky Kaya and guests could get styled by the team of Fashion Workshop.

"I am very happy with the collaboration of my Fashion Workshop with H&M for the launch of the collection Studio SS15. It is a bright and easy to wear collection influenced by the relaxed life of Miami and Palm Springs." says Vicky Kaya.
Harris Davlas & Vicky Kaya
The public saw the spring collection of H&M worn by guests like Akis Petretzikis, Yiannis Stankoglou, Dimitris Alexandrou, Eleni Foureira, Katerina Papoutsaki, Maria Iliaki, Jenny Theona and Jenny Balatsinou.

Dimitris Alexandrou
Eleni Foureira

Jenny Theona

Katerina Papoutsaki
Photos courtesy of H&M by Spiros Kanatas.

Thursday, March 5, 2015

H&M Studio AW15 - The Paris Fashion Show

Sport and futurism were the themes at last night's H&M Studio show for autumn/winter 2015, held in Paris.

Zip-up jackets and coats and slender pants set the sporty mood on the H&M Studio catwalk for autumn/winter 2015, with futuristic shimmer from lurex knits and dresses, along with functional pieces like hooded anoraks and zip-fronted jumpsuits.

Models such as Kendall Jenner, Gigi Hadid and Edie Campbell wore pieces from H&M’s key seasonal collection, which also mixed together functional pieces and feminine layers.



Solange Knowles (singer), Audrey Tautou (actress) Noomi Rapace (actress) were among the guests who sat front row at the H&M Studio show, held during Paris Fashion Week in a specially constructed lunar landscape inside the Grand Palais.

Josephine de la Baume - Mark Ronson - Solange Knowles


Audrey Tautou 

Noomi Rapace and Olga Kurylenko


H&M Studio is H&M’s limited-edition collection of key seasonal pieces, with its own dedicated design team.

The autumn/winter 2015 collection will be available in 200 stores, as well as online, from September 10.

Thursday, February 19, 2015

Fedez for Sisley SS2015

Federico Leonardo Lucia, known by his stage name Fedez is captured by Wayne Maser and styled by Sciascia Gambaccini for SISLEY spring-summer 2015 campaign with some interesting slogans.

But this one I like most because of the special model!


And the campaign film, followed by backstage